We Started With One Question
Back in 2019, I watched too many capable business owners struggle with financial management. Not because they lacked intelligence or drive—they just never received practical training that actually made sense.
So we built something different. No jargon-heavy lectures or theoretical frameworks. Just straightforward education that helps small business owners understand their numbers and make better decisions.
That's been our focus from the beginning, and honestly, it still is.
What We Actually Believe
These aren't corporate values printed on a wall. They're the principles that guide how we create programs and work with business owners across Australia.
Clarity Wins
Financial concepts don't need to be complicated. When we strip away the unnecessary complexity, business owners can actually apply what they learn. We've seen it work hundreds of times.
Real Business Context
Theory matters, but only when it connects to actual business scenarios. Every example we use comes from real situations we've encountered working with small businesses.
Honest Conversations
We don't pretend financial management is easy or that one course solves everything. But we do believe most business owners can learn to handle their finances more confidently with the right support.
The People Behind the Programs
Our small team brings together financial expertise and teaching experience. We've all worked directly with small businesses, which shapes how we approach education.
Saoirse Drummond
Lead Financial Educator
Spent twelve years helping businesses untangle their financial records. Now focuses on teaching preventative practices so owners don't end up in that position.
Leif Thorsen
Small Business Specialist
Former retail business owner who learned financial management the hard way. Now teaches the practical shortcuts that took him years to figure out on his own.
How We Got Here
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2019
First Workshop
Started with a single weekend workshop for six local business owners in Maitland. The feedback was encouraging enough to try again.
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2021
Program Development
Developed our core curriculum after working with more than 80 businesses. Discovered which topics actually helped people and which ones just sounded impressive.
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2023
Regional Expansion
Extended programs beyond the Hunter region. Started offering online options because travel was becoming a barrier for many potential participants.
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2025
Current Focus
Running structured programs for small business owners across NSW. Still refining content based on participant feedback and changing business needs.
How We Work With Business Owners
Start With Your Actual Business
We don't use generic examples. Participants work with their own financial data during sessions, which means the learning applies immediately. It's more work for everyone, but the results justify the effort.
Small Group Format
Classes max out at twelve participants. This isn't arbitrary—it's the number where everyone can ask questions and receive individual attention without sessions dragging on forever.
Follow-Up Support
Learning doesn't stop when the program ends. Participants can schedule quarterly check-ins to review progress and address new questions as their business evolves.
Practical Tools
Every participant receives templates and frameworks they can actually use—cash flow trackers, pricing calculators, budget planners. We test everything ourselves before sharing it.